I write to live and live to write
Madvertising MarketKing, The Year Of Our Lord 2021.
Disclaimer: This was supposed to be a generic about me page but it developed a will of its own and turned into “my shenanigans” page. It’s a bit complex – not what you’d expect from a portfolio website, but hey… it still does the trick. If you want short, sweet, and punchy, just fast-forward to the final chapter of this page titled “who am I when I’m not working”. Now let the festivities commence…
So I’ve been (copy)writing for my life since 2017.
My madvertising distillery is based in Serbia and it’s where some of the world’s finest copy & content breweries are being made.
I consider myself a fully rounded writer and a master wordsmith.
It’s not just copywriting and content writing that I’m well versed in.
I’m fluent in creative writing, storytelling, poetry, prose, and screenwriting, BUT…That’s just something I like to indulge in when I’m not making money.
When I am making money (and that’s why you’re reading this – so that I can help you make money), I’m talking about Sales Pages, Landing Pages, Video Scripts, VSLs, and SEO blog posts.
As a CopyWriting Wizard I’ve made it my mission to:
- Help you hoist your sales
- Give voice to your vision
- Make your brand resonate with your audience
- Help you get your message across
- Turn Lead(s) into Gold.
I write stuff that sells stuff
You want your online presence to scream INTERESTING. You want it to be personable, original, and fun.
When it comes to captivating allure of your copy, I’m THE dude to have on speed dial.
I don’t just write stuff that sells stuff. I weave spells that bewilder people.
You’re under my spell as we speak.
Abracadabra
Did you just ask yourself: The fuck is this guy talking about? And who the fuck writes “Abrakadabra” in their portfolio? See, I’m a mind reader as well…
If you haven’t asked yourself that yet, now’d be the time to do it.
Before I tell you who writes “Abracadabra” in their portfolio, let me tell you why I did it.
First, it’s unusual and out of context. It draws attention and keeps you reading because you’re trying to fit it into a context. Good. The purpose of every copywriter’s line is to keep the reader reading.
Second, it’s cool.
Third, do you know why conjurors say “Abracadabra” when they perform magic tricks?
The word “Abracadabra” seems to be derived from the Hebrew “ebrah k’dabri” which means: I create as I speak.
That is the true power of words. To create. To move. To make the magic happen.
That’s why the Bible says that: “In the beginning was the Word, and the Word was with God, and the Word was God.”
Even if you’re an atheist, you can’t deny the power that these words have had through the course of history.
Still think (copy)writing’s irrelevant?
Now, before I tell you a few words about who I am when I’m not writing…
Let me tell you a story about my (copy)writer’s journey.
My story starts at the very end of my studies at the University of Belgrade.
Shortly after I got my BA degree in Comparative Literature, something happened that turned my life around.
My old folks kicked me out of my house.
I won’t go into the unpleasant details of how and why it happened, but…
I’ll tell you that it had something to do with magic mushrooms and me being too “millennially woke” for my own good (or so it would seem).
I used to fight with my dad 5 times a day and one day, the sh*t just hit the fan.
My grandma couldn’t take it anymore and she proverbially “showed me the door.”
A suitcase with some clothes in it, a guitar on my back and a head full of Shakespeare was all I had when I hit the streets.
It was hectic.
One second my life was splendid… I was about to enroll to master studies and become a professor … and then BAM.
I’m out in the streets and I have no idea where I’m going.
It’s a bum’s life for me – I had no employment, no money, and no idea how to make it
That had to be the worst couch-surfing year in my life.
I unwillingly discovered a whole new meaning of the expression “intermittent fasting”.
It was a year of crashing at my friends’ places and endlessly looking for a job to no avail.
It felt like there was no place for me under the Sun.
I was the society’s leftover tallow.
No one was gonna take me in. I was overqualified for simple work and u(nder)qualified for more complex positions.
For real though… Who in the world of modern capitalism needs a scholar?
The only thing I knew was how to think, read, speak and write. The University never taught me how to survive in the streets.
My skills were highly unprofitable and I couldn’t land a job even if my life depended on it (which actually was the case).
Besides, my hometown didn’t have much to offer in terms of employment.
I even thought of joining the army. It’d suck to listen to some bloke’s orders, but that way, I’d at least be able to sustain myself…
Borrowing money from my friends all the time felt completely miserable.
I was knees deep in debt until one day one of my friends persuaded me to sign up on Upwork.
My friend helped me get my first serious client and land on my feet.
He showed me the ropes of the biz and things started looking a bit better.
I surfed couches until a friend showed me the ropes of content writing on Upwork
Freelancing on Upwork was enough to make ends meet and pay off my debt for the time being.
Then one day something really cool happened.
I was sending out proposals to job listings. Fate had it that I sent one of the lamest proposals ever to one of the most important clients I’d ever have.
Oddly enough, he answered and hired me.
It turned out that the dude was a digital marketing guru.
How I became the best copywriter you’ll ever get to speak to (by sheer luck)
You see, there’s a secret ingredient to my writing that just keeps hosting the sales.
I won’t tell you what that ingredient is of course (duh) BUT…
I will let you know how I discovered the recipe.
The client that I just told you about… well, it turned out that he was actually a hotshot in the world of digital marketing.
He is actually one of the best living copywriters in the world. I can’t say his name and brag due to our NDA, but I’ll tell you this.
I had more luck than brains that day I sent him that lame proposal. Who knows why he answered me, but sure enough — one thing led to another and he started paying me.
Fast forward a few weeks and I earned the privilege of being personally mentored by him and making money in the process.
It was like an entrepreneurial Shangri-La.
He made me do A/B splits, read about copywriting and deconstruct some of the best ads and funnels that mankind has ever made.
I wrote his emails, Facebook ads, landing pages, sales pages, blog posts, you name it… and he’d make me rewrite and edit until my brain was sore.
The result?
I mastered the art of copywriting
Since that time, I’ve written some of the deadliest sales pages and articles on the web. All of it combined brought in multiple 6 digits in revenue for my client.
The best thing is — his product was nowhere near high-ticket! It sold for only $7 apiece.
The thing is — my mentor revealed to me a killer framework for writing emails, ads, sales pages, and blog posts.
I guess that’s how I got to be the best copywriter you’ll ever speak to… It wasn’t even by my own merit. I was just lucky I guess.
My copywriting now is so powerful that I could sell sand in the desert.
I have more than a dozen copy grimoires in my arsenal and a huge swipe library that I use to polish my work to perfection until it converts the bleedin’ sh*t out of my client’s customers.
Let’s just say that my copywriting brew is made from Halbert, Bird, Masterson & Bly (parsley, sage, rosemary, and thyme).
I use many old-but-gold ingredients such as these… but I’m also learning from contemporary senpais such as Evaldo Albuquerque… and the rest of the Agora crew.
I’ve studied the masters of old and I’ve seen the horror, I tell you.
Sugarman, Caples, Hopkins, Kennedy, Ogilvy, Kern, Brunson, Garfinkel, Schwab, Vosler… Vogler, Snyder, McKee, Hauge, Chamberlain, Truby, Aristotle, Buddha, Carnegie… I’ve seen it all.
To top it all (off), I usually throw in some secret ingredients that emanate from my peculiar personality… priceless mojo guaranteed.
When it comes to niches, I’m quite versatile, but my main focus these days is in the following:
- Relationships & Dating
- Psychology & Neurosciences
- Health & Wellness
- New Age & Spirituality
- Entrepreneurship & Wealth
- SaaS & Digital Marketing
So that’s about it. I guess I always had a knack for telling compelling stories, but it was only through exhausting training that I became a master (copy)writer.
I hope this piece supports the claim.
What do you think? Shoot me an email at serdar.copywriting@gmail.com.